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Dylan Thomas Skin Trade going down a storm

John Williams, Chief Executive of Theatr Iolo commented “It has been my pleasure to work with CR on a number of campaigns. With ‘Adventures in the Skin Trade”, the imagery developed certainly helped sell the show internationally to Sydney Opera House and Arts Centre Melbourne. In Cardiff, we targeting a 14-30 audience with outdoor advertising and sold 88% of the available tickets with more than three weeks to go. The production out-performed our income targets in Cardiff and several of the reviewers specifically complimented the marketing materials.